Eloise Head

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Eloise Head is an English social media personality and Sunday Times bestselling cookbook author born on 23 March 1994. She is a self-taught baker who founded Fitwaffle and has built an audience of 16 million followers with over 10 billion views across platforms. Her cookbooks have reached the Sunday Times bestseller list four times. She posts as @fitwaffle on X and as @eloisehead on Instagram.